MARKETING MAVERICKS
AS SEEN IN
Strategic Meta Ads for
Veteran-Owned Brands
Built for Veterans. Powered by Military Spouses.
You didn't build your brand to spend your days stressing and obsessing about Meta ads. And you're not about to hand it off to someone who doesn't give a damn about what you stand for.
You want results from your ad campaigns that allow you grow and scale profitably, but not at the cost of sacrificing your values.
That's where we come in.
10+ years experience running paid ads for multi-million dollar brands.
now exclusively serving veteran and first responder owned businesses.
this isn't just an agency. it's a mission.
INTEL BRIEF
Why It's So Hard for Veteran Brands to find the Right Partner
Most agencies will tell you your ads aren't working because of targeting. Or creative. Or budget. And maybe they're right. But here's what they won't tell you: generic agencies produce generic results because they don't understand what makes your brand different.
Veteran-owned brands aren't like other brands. They're built on mission, discipline, and a set of values that most agencies don't share and can't communicate. When those values don't show up in your creative and messaging, your ads feel like everyone else's. And they perform like everyone else's too.
Modern Meta performance isn't just a media buying game. It's a messaging game. The brands that scale profitably are the ones with a system for producing creative that actually connects — with the right people, at the right moment, in a way that reflects what they truly stand for.
That's the only kind of marketing we build.
And we use our STRIKE framework to do it.
OUR PROPRIETARY SYSTEM
The STRIKE
Framework
Marketing Mavericks uses a proprietary system called STRIKE to build the creative firepower behind scalable Meta campaigns.
S
strategy
Define your unique positioning, messaging angles, and audience psychology.
T
TARGETING ALIGNMENT
Align campaign structure with buyer intent and product positioning.
R
response creative
Produce ad creative designed to generate engagement, clicks, and conversions. (No AI creatives)
I
ITERATION
Continually iterate on winning messaging angles test new creative formats.
K
conversion keys
Optimize the funnel, offer, and landing page experience to maximize conversions.
E
expansion
Scale budgets and campaigns once profitable creative and funnels are proven.
this is the system we bring to every partner brand
creative firepower
Creative Production
+ Ads Management
Unlike traditional agencies that focus only on media buying, Marketing Mavericks operates as a full creative-led ads partner, which means we're part of your creative process from start to finish.
creative strategy
Messaging angles
Creative campaign planning
Testing roadmaps
CREATIVE PRODUCTION
Product b-roll
Creator-led videos
UGC-style ads
Founder-lead video ads
Ad editing & variations
meta ads management
Campaign structure & setup
Creative testing
Ongoing optimization
Reporting & scaling
All creative assets delivered fully licensed for brand use.
qualification
We Work with Brands
Who Share The Same Values
This isn't for everyone. And that's intentional.
We are a faith-based team that operates on a simple set of values: God. Family. Country. If that resonates with you, keep reading...
WE MIGHT BE A GOOD FIT FOR YOU IF your brand:
Is veteran-owned or first-responder owned
Has a mission bigger than the bottom line
Has hit a plateau or inconsistent results with Meta ads
Wants creative that converts without compromising your values
Sells products made or built in the USA
Is ready to grow with a team that treats your brand like it matters, because to us, it does
especially for founders who
managing ads yourself?
You know Meta ads are high-leverage. But running them yourself is eating your time and still not delivering the growth you know is possible. You're ready to hand this to people who actually get it (and actually give a damn!).
burned by an agency?
You've already been down this road. Monthly reports that were shoddy (or no reports at all). Creative that looked nothing like your brand. A team that treated you like an account number. You deserve better.
Not a veteran? We proudly serve first responder-owned brands as well.
SELECTIVE PARTNERSHIP
Apply to Work With Us
We don't take on every brand that comes our way. We're a small, focused team and we protect that intentionally. Because it's the only way to deliver the kind of work we stand behind.
When we take on a partner, we're all in. That means direct access, real strategy, and creative that's built on your unique mission (we don't use templates or AI).
We currently have a limited number of spots available for new partner brands. If you're ready to grow with a team that shares your values and has your six, we'd love for you to apply.
only 3 spots available
your next move
What Happens When
You Apply
If your application is approved, you'll be prompted to book a complimentary call with Jackie, our founder.
On this no-pressure call, we will evaluate your goals and review your current ad results. You'll leave with a clear picture of where your ad strategy stands today and exactly what it would take to grow, whether we work together or not.
01
Review your current Meta ad campaigns
02
Analyze your creative and messaging
03
Identify your growth opportunities
04
Determine if we are a good fit
Jackie Ellis
founder, marketing mavericks - host, so worth it podcast
why i built this
I built Marketing Mavericks because I've lived the reality that many military families face. As the wife of a veteran and police officer and the daughter of a retired Air Force Colonel, I know what it means to build something around deployments, shift work, and a life that doesn't slow down for anyone.
10 years ago, when my kids were still little, I started building a career in the small pockets of time that life allowed... early mornings, late nights, and the spaces in between. That path led me into advertising and copywriting, where I eventually ran ad campaigns for multi-million dollar brands.
But the brands I was serving didn't share my values. And I. knew there was a community of veteran-owned businesses that deserved better than what the agency world was offering them.
God. Family. Country. That's what Marketing Mavericks is built on. And that's who we're built for.
Veteran-owned brands deserve
marketing partners who understand the mission and the market.
If you're ready to hire a team that has your six, apply to work with us.